Nationstar Puts Lipstick On A Pig And Calls It Mr. Cooper

Nationstar Leadership Lets Company's Marketing Team Rebrand It As "Mr. Cooper" 

Mr. Cooper
Meet Mr. Cooper. The new name of Nationstar Mortgage. Nationstar entered 2017 looking for a fresh start and apparently a name change was just the thing. They didn't choose just any name.

They chose to name the company after movie icon Gary Cooper. Nationstar also plans to base their corporate governance around characters the late actor portrayed in the movies.

2016 was not a good year for the mortgage servicer. The embattled servicer lost several senior executives and the value of Nationstar's stock dropped by 60%. They also were busted for trying to scam a 9/11 first responder. 

Customers also describe their experiences with Nationstar as being like in the nightmare world of an Alice Cooper song. 

Nationstar was also issued a fine by the CFPB in March for HMDA violations.

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